An analysis of Trip Advisor reviews from recreational divers shows that highest ratings occur when three criteria are fulfilled: First, divers must feel their experience was safe. Second—almost too obvious to mention—is that they must have enjoyed themselves. Third—and this is the one that often comes up short—is they must feel they really connect with the environment they visited. To its credit, the dive industry does an admirable job in training professionals how to teach, supervise and keep divers safe. And professionals normally figure out on their own how to ensure their customers have fun. But it’s the third criteria—connecting customers to the environment —where professions most often stumble. Frankly, this “failure to connect” is perfectly understandable given that dive professionals receive little, if any, training to help their customers make a real connection with the environment. Furthermore, few dive professionals are able, or bother, to turn divers’ interest in the environment into advocates for the environment. This is an unfortunate missed opportunity to promote marine conservation. Filling this gap is exactly why we offer the ECO PRO program. As an intensive eight-day program, ECO PRO is, in essence, an “environmental IDC.” An overview of the seven-module curriculum is provided below: